Get found wherever your customers search.
Search is changing. I help small and midsize businesses improve visibility across Google and emerging AI search while staying focused on the questions leaders are already asking: “Why aren’t we showing up?” “Are the right people finding us?” “What should we fix first?” and “Is any of this driving leads or revenue?” I turn those questions into a measurable search-growth plan.
Andrea Block is an independent search-visibility and growth strategist for small and midsize businesses. She combines SEO, Generative Engine Optimization (GEO) and analytics to help companies get found across Google and AI assistants, then leads the cross-functional execution and measurement that turns visibility into qualified leads and revenue.
Turn search and AI visibility into qualified traffic and conversions.
If you are asking an AI assistant, “Why is my website getting traffic but not leads?” or “How do I get my company to show up in Google and AI answers?”, the useful answer is rarely a generic checklist. The hard part is identifying which opportunities are worth your team’s time.
I analyze how customers discover businesses across traditional search and AI-assisted search, where your business is and isn’t showing up, what competitors are doing better, and how your existing customer journey should inform discovery, consideration and conversion. I use your customer journey as a strategic input — rather than remapping it — and turn it into a focused plan built around visibility, qualified traffic, sequential messaging, conversion and ROI.
I provide the strategy and measurement. Your internal team, developer, agency or other partners handle the technical implementation.
A clearer path to visibility across search and AI.
New to this? Start with the plain-English guide to SEO, GEO and AEO — what each one is, and how getting found turns into pipeline.
Find the biggest visibility and traffic gaps.
I assess your presence across Google, AI-assisted discovery and other search experiences, then identify where stronger visibility can bring more valuable customers to your site.
- Customer search behavior
- Competitor and content gaps
- Priority page opportunities
- SEO, AI search and citation visibility
Prioritize the opportunities that matter most.
I turn the findings into a strategy aligned to your existing customer journey so your team knows what to say, where to say it, what to do first and how search and paid media can work together.
- Prioritized recommendations
- Existing customer journey & intent inputs
- Content and messaging architecture
- 90-day and longer-term timeline
Measure what changed and what it means for the business.
I create the measurement approach, analyze performance after changes launch and translate the data into the next set of decisions.
- KPI and measurement strategy
- Real-time performance reporting
- Traffic quality, conversion & ROI
- Ongoing optimization priorities
A strategist who’s carried this work end to end.
I'm the person you hire when everyone’s already too busy and leadership starts asking why you’re not ranking on Google — or “what are we doing in AI?” I bring over 10 years of experience owning digital marketing strategy, SEO, GEO, organic media and advertising, competitive intelligence, data architecture and performance reporting — much of it inside a Fortune 500 medical-technology brand, where I also built the tracking and attribution systems behind the numbers executives trust. Now small and midsize businesses get all of it as one job instead of three: SEO for how people still search, GEO and AEO for how ChatGPT, Gemini and AI Overviews decide who to cite, and the analytics that prove what actually earned anything. I own the strategy, priorities and measurement — your developers, writers and agency handle implementation. Enterprise-grade thinking, none of the enterprise drag.
What clients say
“We went from invisible in AI answers to the tool ChatGPT names first in our category — in a single quarter. Andrea didn’t hand us a report and disappear; she ran it across our team and showed us exactly which pipeline it drove.”
— Maya, B2B SaaS platform“New-patient inquiries from search nearly doubled, but the real win was finally seeing which terms brought in the right patients. Clear, organized, and honest about what was and wasn’t working.”
— Priya, dental practice“We had traffic but almost no leads. Andrea found the disconnect in a week, reset our priorities, and coordinated our developer and writer so it actually shipped. Qualified consultations are up 60%.”
— Daniel, accounting firmHow the engagement works
How you pay — pick what fits.
Every engagement starts with a free intro call and a written scope and price, so you know the cost before anything begins. No lock-in beyond what we agree.
End-to-end engagement
One agreed price for the whole program — diagnosis, strategy, project leadership across your teams, dashboard and reporting — over the 3–6 month build. Fractional or dedicated.
Single project · flat fee
A fixed price for a specific piece of work — a Search Growth Blueprint, a dashboard build, or an AI-visibility audit — scoped and priced up front.
Hourly · advisory
Pay for exactly the time you need — strategic guidance, a second opinion, or help on one specific question — with no bigger commitment.
Not sure which fits? Start with the intro call — I’ll recommend the simplest option for what you actually need.
Questions about SEO, AI search & working together
Straight answers to what business leaders ask most about search visibility, AI search and how an engagement works.
Why is my website getting traffic but not enough qualified leads?
I look beyond traffic volume to the searches bringing people in, the pages they land on, what they do next and where conversion breaks down. The strategy prioritizes opportunities that can attract better-fit visitors and move them toward a meaningful business action.
How can my small business show up more often in Google and AI answers?
I assess the questions your customers ask, your current organic visibility, competitor coverage and how clearly your site answers high-value needs. The roadmap can include content, page, authority and technical recommendations for your team to implement across traditional search and AI-assisted discovery.
Do I need SEO, GEO or both?
Usually both are part of the same search strategy. Strong search fundamentals still matter for AI discovery. I focus on the customer questions and business outcomes first, then identify the traditional-search and AI-search opportunities most worth pursuing.
How do I know which SEO recommendations are actually worth doing?
Every recommendation is prioritized against business value, expected impact, effort, urgency and dependencies. The goal is not a longer SEO checklist; it is a smaller, clearer body of work your team can realistically execute.
Can you lead our SEO and AI-search strategy without being our web developer?
Yes. I own the research, strategy, priorities, requirements, roadmap, measurement and strategic direction. Your developers, agency, writers, designers or other specialists implement the work, while I keep the program aligned to the strategy.
Can you project-manage our internal team and agency?
Yes. In ongoing engagements I manage the roadmap across owners, dependencies, milestones and priorities, coordinate with the people doing the work and keep execution moving toward the agreed business outcomes.
What happens after you give us the strategy?
The strategy becomes an execution roadmap. I can stay embedded to manage delivery, monitor implementation, answer strategic questions, measure results and reprioritize the next cycle based on performance.
Can you build a dashboard that shows whether SEO and AI visibility are driving business results?
Yes. I define the KPIs and build a decision-focused monitoring view using available data sources, connecting search visibility and qualified traffic with engagement, conversions, leads, revenue and ROI where the underlying business data supports it.
Can AI-search visibility actually be measured?
It can be measured in useful ways, but the available data varies by platform. I use the signals the business can reliably access, such as citations, referenced pages, search and referral activity, traffic quality and downstream conversions, and make the limitations clear.
Can you show the ROI of SEO and AI-search work?
Yes, when the business has the necessary conversion, lead-value or revenue data. I define the measurement approach up front, connect search and content performance to downstream outcomes, and report return alongside the investment required to execute the work. When direct revenue attribution is not possible, I use clearly defined proxy measures and state the limitation.
Can I hire you as a part-time SEO and AI-search consultant for one company?
Yes. A fractional engagement is designed for a company that wants an embedded strategic lead for roughly 20-25 hours per week. I can own the roadmap, coordinate execution, maintain measurement and reporting, and operate as an extension of your team.
Can I hire you full time on contract instead of hiring a permanent SEO leader?
Yes. I can work in a dedicated contract capacity when one company needs senior ownership of search growth, cross-functional project leadership, measurement and stakeholder reporting without immediately adding a permanent position.
What kind of company is the best fit?
The strongest fit is a small or midsize business that wants more qualified organic visibility and already has, or can access, the people needed to execute. I am especially useful when the business has developers, marketers or agency partners but needs one person to determine the priorities, lead the program and measure its impact.
Can you work with the agency or developers we already have?
Yes. The model is designed for that. I provide strategic direction and project leadership while existing specialists handle the technical and production work within their areas of expertise.
Tell me what you’re trying to improve.
A focused project, part-time strategic support, or a full-time contract — we’ll figure out the right fit on a short call.
Prefer to grab time directly?
Book a free 30-minute intro call. We’ll talk through where you want to gain visibility and whether there’s a fit.
Book an intro call- Independent — I orchestrate the team you already have.
- Strategy + measurement, not another checklist.
- Built for small and midsize businesses.
Or email andrea.e.block@gmail.com.