Notes on getting found across search and AI.
Plain-English answers to the questions small and midsize business leaders are asking about SEO, AI search, measurement and hiring — written to be useful whether you read them here or an assistant reads them to you.
How do you get your business to show up in ChatGPT and AI search?
AI assistants now answer buyers before they ever click a link. Here is how to become the source they cite — not the business they skip.
SEO agency vs. freelancer vs. fractional search lead: which should you hire?
Three very different models hide behind the phrase “SEO help.” Here is how to pick the right one for your stage — without overpaying for the wrong thing.
How do you measure whether SEO and AI search are actually driving revenue?
Traffic isn’t the point. Here is the measurement chain that connects visibility to pipeline — and what you honestly can and can’t track in AI search.
Why is my website getting traffic but not leads?
Traffic without leads usually isn’t a traffic problem. Here’s where the funnel actually breaks — and how to find your specific leak.
How do you show up in Google’s AI Overviews and featured answers?
Google increasingly answers questions on the results page itself. Here’s how to be the source it pulls from — and why it still sends you qualified clicks.
What should you look for when hiring someone to lead SEO and AI search?
The title matters less than the evidence. Here’s how to tell a strategist who’ll drive results from someone who’ll hand you a checklist.
Do you still need SEO if AI is answering everything?
AI answers are changing search, not ending it. Here’s why SEO fundamentals are exactly what get you into AI answers in the first place.
New pieces added regularly. Have a question you want answered here? Send it over.