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How Much Does a Squarespace Website Cost in 2026? Designer Prices Explained
From a $297 template to a custom build, here’s what you get at each price, and what Squarespace charges on top.
A Squarespace website costs anywhere from a few hundred dollars for a template you set up yourself to several thousand for a custom design. On top of that, Squarespace bills you directly for your plan and domain. The right option depends on how much time you have and how much the website needs to bring in.
The four ways to get a Squarespace site
| Option | Typical cost | Best for |
|---|---|---|
| Do it yourself with a free Squarespace template | Your time | Brand-new businesses testing an idea |
| Premium template you set up yourself | Usually $100–$400 | DIYers who want a professional starting point |
| Template set up for you by a designer | Usually $800–$2,500 | Businesses that want a polished site fast |
| Custom design by a freelancer | Usually $3,000–$10,000 | Established businesses that need the site to bring in work |
Agencies typically charge more than freelancers for custom work, often well into five figures, with more people involved.
What Squarespace charges on top
Whoever builds your site, Squarespace bills you for a website plan and your domain name. Plans differ in features like online selling and custom code, so check Squarespace’s current pricing and pick the plan that matches what your site needs.
What I charge, for comparison
- Squarespace templates: $297 (coming soon)
- 5-day website: $1,200, a template turned into your finished site in 5 days
- Custom website: $4,500, about 3 weeks, up to 10 pages, with SEO and AI visibility built in
- SEO & AI visibility for an existing site: $1,400, about 2 weeks
The cost people forget: being found
A beautiful site that nobody finds is the most expensive option of all. When you compare quotes, ask what’s included for SEO: keyword research, page titles and descriptions, and Google Search Console. In 2026, also ask about AI visibility: whether the site is structured so ChatGPT and Google’s AI Overviews can understand and recommend you.
Common questions
Is it cheaper to build a Squarespace site myself?
In dollars, yes. In time, often not. Most business owners spend weeks on a DIY site, and the parts they skip are usually the ones that help them get found, like keyword research and page titles.
Do I own my Squarespace website if a designer builds it?
You should. Ask for the site to be built in your own Squarespace account, so you own it and pay Squarespace directly.
Why do designer prices vary so much?
Prices reflect how custom the design is, how many pages there are, and whether strategy, SEO, copywriting and AI visibility are included. Two quotes for “a website” can cover very different work.
